Sponsor Theatre
Name
Building Intelligent Data-to-Campaign Automation with Confluent, Amazon Bedrock, and Strands Agent
Date
Thursday, October 30, 2025
Time
1:00 PM - 2:30 PM
Location Name
AI Alley Theater
Description
Build an end-to-end AI-powered marketing pipeline that transforms customer interactions into automated and personalized campaigns, using Confluent Cloud, Amazon Bedrock and SageMaker, and Strands Agents. Deploy infrastructure with Terraform and process streaming data with Flink SQL. Automatically sync processed streams as Iceberg tables in S3 using Confluent Tableflow for a modern lakehouse architecture, while creating intelligent marketing automation that analyzes sentiment and identifies high-value prospects.
Speakers
Intermediate